Piddle Paddle Tours

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Multi-page Brochure Project

6-panel brochure, 11" x 17" flat, 300 PPI, CYMK color

Design application: Adobe InDesign

Project Outline

Piddle Paddle Tours, a touring business, was looking to create a printed brochure that would be available at their information center, various locations throughout town, and nearby rest stops to attract tourists. Piddle Paddle Tours offers seasonal, family-friendly boat tours in a tourist town on the East Coast. Piddle Paddle Tours has only provided information about their services in digital format on their website. When they found that many other local businesses had both print and digital marketing materials, they decided on the creation of the brochure, which will be a part of their new, long-term marketing approach.

A combination of four grid types was used for the brochure design: single-column, multi-column, modular, and hierarchical grids. The grids provided degrees of freedom and flexibility to organize content in a manner that would best fit the brochure dimensions and clearly communicate the information to audiences.

All necessary steps were taken to make the design print-ready.

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