The Global Clean Water Initiative

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Call-to-Action Flyer Project

8.5" x 11", 300 PPI, CYMK color

Design applications: Adobe Illustrator and Photoshop

Project Outline

The Global Clean Water Initiative, a California-based nonprofit organization, was leading a global clean water initiative and planned to open three satellite offices in Vietnam, Nigeria, and Mexico. As part of a larger marketing campaign, the organization wanted to design a flyer for Vietnam, to be distributed throughout the community to increase awareness of the initiative and encourage members of the community to volunteer. The goal of the project was to design three different mock-ups that could successfully meet the needs of the marketing campaign.

Flyer promoting The Global Clean Water Initiative" launch meeting, featuring a woman drinking water from a glass.

Flyer for The Global Clean Water Initiative with the Vietnamese flag in a glass of water.

Flyer promoting The Global Clean Water Initiative launch meeting featuring children drink water from a communal tap.

Culturally and socially conscious images and colors were carefully selected to reflect The Global Clean Water Initiative's mission and vision to ensure people around the globe have access to safe and clean water.

A lot of red, green, yellow, blue, and white are used in the mock-ups. These colors give mindful and optimistic vibes that correlate with how the colors are perceived in Vietnamese culture. The colors also help underscore the brand's industry and some of the themes that their value statement highlights.

The image of the Vietnamese flag is a unifying symbol; it doesn't only represent certain communities but the entire country. It appeals to the target audience's sense of patriotic duty and social responsibility. This mock-up design demonstrates to the audience that the mission that The Global Clean Water Initiative has undertaken is greater than just the individual. It cannot be achieved by one person but instead requires the collectiveness of the country, of Vietnamese citizens.

Color Palette

Color swatches with their respective color codes.

Typography

Montserrat font including letters, numbers, and special characters in uppercase and lowercase.

Gill Sans font including letters, numbers, and special characters in uppercase and lowercase.

Colors that would be perceived favorably by the target audience and illicit positive moods and associations were selected.

With the target audience being between the ages of 18-45, it primarily comprised of Millennials and Generation Z. The two sans serif fonts used adhered to the target audience’s preferred font style. The fonts express a tone that communicates contemporary, fresh, approachable, modern, and clean.

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