Social Media
Big Day of Giving Posts
1080 x 1080 pixels, 72 PPI, RGB color
Design applications: Adobe Photoshop and Illustrator
Project Outline
The Big Day of Giving is an annual 24-hour online giving challenge that unites the greater Sacramento region to support local charities and nonprofits. For the event, Village Rising wanted to create an engaging introduction post. The graphic needed to include captivating visuals that target donors to look at the campaign and want to sponsor the 5 highlighted programs under Village Rising.
Follow-up and detailed introductory post
Opening post concepts
Video of founders stating Village Rising's mission for the Big Day of Giving campaign.
.mp4 video (1080 x 1920 pixels)
Design Application: Adobe Premiere Pro
Mom Walk Post
1080 x 1080 pixels, 72 PPI, RGB color
Design applications: Adobe Photoshop and Illustrator
Project Outline
Village Values partnered with Anatolia Mom Walk to host a local Mom Walk and playdate event in Rancho Cordova. To promote the event on Instagram and Facebook, the organization needed a social media graphic that would encourage local parents to participate. The design called for a fun, family-friendly, and welcoming aesthetic that reflected a strong sense of community. Visual elements could include illustrations or photos of mothers with children or local park scenes, complemented by clear event details, the Village Values logo, optional decorative doodles, and an inviting color palette paired with rounded, friendly typography.
How It Started vs. How It's Going Post
.mp4 video (1080 x 1920 pixels)
Design application: Canva
Project Outline
Video to showcase how things started at Village Values and how things are currently going.
Housing Stability Program Post
1080 x 1080 pixels, 72 PPI, RGB color
Design application: Adobe Illustrator
Project Outline
Create a social post for Village Rising's Housing Stability Program. The visual vibe of the post required an emotional shot.
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- Paul Rand