BeatsFest Branding

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Branding Style Guide Project

17" x 11", 300 PPI, CYMK color

Design application: Adobe InDesign

Project Outline

BeatsFest is an international music streaming company founded in 2018 by a small group of college software engineers from a top university in the United States. BeatFest is fast-growing, youth-focused, cloud-operated, subscription-based, and has a visionary mission of catering to a young, diverse, active audience. The brand is focused on providing young adults access to fresh, hip music and podcasts while giving new artists a platform to showcase their talents. BeatsFest approached me to create a brand identity style guide to define their brand aesthetics.

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