Colored Margins Design

Logo Design

Design application: Adobe Illustrator

I created Colored Margins Design as the name of my one-day future business. The name is derived from the popular phrases “color outside the lines” and “thinking outside the box.” In addition to being a representation of those ideas that the phrases conjure, the name and logo also reflect my experience and my self-identity as a Black man, as a person, in the world. The logo tries to symbolize and embody those big ideas that the name is a mélange of, in a simple, very minimalistic, and literal way.

Logo featuring a simple, black, thick, square border shape with two red rectangle shapes inside the black border.
Logo featuring a simple, black, thick, square border shape with two red rectangle shapes inside the black border.

Brandmark:

Primary logo:

Black, square border shape with two red rectangle shapes inside the black border. Text reads "Colored Margins Design."
Black, square border shape with two red rectangle shapes inside the black border. Text reads "Colored Margins Design."

White in dark logo version:

White, square border shape with two red rectangle shapes inside the black border. Text reads "Colored Margins Design."
White, square border shape with two red rectangle shapes inside the black border. Text reads "Colored Margins Design."